Art Director on a 360 campaign for Final Fantasy XIV: Dawntrail, in collaboration with We Are Royale and Square Enix. The concept — a whimsical faux travel campaign inviting fans to explore the world of Tural — drew on the game's vibrant patterns, textures, and characters to create a collage-style toolkit that drove everything from OOH and social to AV deliverables. The campaign won three Clio Awards.